Creative events that will attract media interest is an additional tool for generating widespread exposure. ESPR will assist with conceptualizing and marketing an event that will drive editorial through media attendance. Whether it’s a store opening, a sporting event or annual dinner gala, ESPR will ensure it is talked about by the most influential media – both editorially and through social media. The agency has cultivated an opt-in email database of 20,000 individuals that is also utilzed for online viral marketing.
ESPR is able to secure and manage pre-arranged media interviews or photo opportunities undertaken at an event for real time and post-event coverage. Through a database of contacts developed within numerous industries, ESPR is also able to invite celebrities, influencers and business leaders to attend an event for added exposure.
ESPR is accountable for marketing an event to the media by invitation, as well as managing the media attendance and resulting coverage. As part of the event conceptualization process, ESPR will suggest and secure strategic alliances and partnerships with the media, individuals or organizations that will add credibility and benefit the client’s business by way of integrating the brand network and capitalizing on the endorsement.