- Ongoing brand positioning and strategic planning
- Regional, national and international media relations and editorial placements
- Event marketing and brand engagement
- Ambassador, partnership and sponsor exploitation
- Corporate communications and media office management
ESPR is an independent and privately owned public relations agency specializing in luxury and lifestyle PR.
ESPR was founded by Elliott Stares, one of today’s most experienced public relations professionals from the UK, in 2000. His business relocated from London to Miami in 2002. Elliott gained ten years of global agency experience in Europe prior to the formation of his own company.
Whether strengthening the image and reputation of a blue-chip corporation or launching a new brand personality into the marketplace, ESPR prides itself on a boutique service ethos for its clients, ensuring personal guidance and campaign management with utmost passion and integrity.
ESPR has an exceptional track record in delivering high profile regional, national and international brand-building awareness and revenue generating publicity with expert counsel and results through applying an arsenal of core competencies.
Elliott has more than 25 years of international experience as a career PR and marketing communications specialist. Both parents are retired journalists who owned a national news agency in the Cotswolds region of southwest England for more than 50 years.
In 1993, Elliott started his career in London at the leading global PR agency, Hill & Knowlton, and other top-ranked firms, while working on Pan European blue-chip accounts for almost a decade. His notable achievements in the UK includes campaigns for the Athens Olympic Bid, Beijing Olympic Bid, original product launch of the Gillette MACH3 razor (and world land speed record sponsorship), Emirates/Chelsea FC sponsorship and adidas (David Beckham sponsorship).
Elliott is recognized in the U.S for high profile lifestyle campaigns that includes DanceStar USA (music awards), Sony Ericsson (tennis), FIFA (beach soccer) adidas (NEO/Selena Gomez collection), NFL/Miami Dolphins (celebrity ownership) and Rolex (golf and equestrianism). Among his broad experience in the real estate, travel and hospitality sector are campaigns for COMO Hotels, South Beach Group Hotels, The Traymore, KLIMA Restaurant and Bar, Miami Supercar Rooms and Iberia.
Elliott is responsible for prominent luxury campaigns across the Americas, including the opening PR and ongoing corporate communications for COMO Metropolitan Miami Beach – the inaugural U.S property by COMO Hotels and Resorts. PR for the group's award-winning luxury wellness retreat, COMO Parrot Cay in the Turks and Caicos Islands, has generated widespread exposure on the resort’s beachfront accommodations and private residences throughout North America and across the Latin American market.
Elliott brings superior experience and personalized representation to the brand PR campaigns he implements himself for his company’s clients – providing the highest level of day-to-day management and direction that is rarely seen. His long-term commitment, passion and British work ethos gives ESPR a unique appeal that wins business and reinforces the agency’s success spanning 16 years and counting.
ESPR is a gateway and point of entry for European and the Best of British businesses expanding into the American market.
Companies seeking to work with a seasoned professional from a British PR culture often turn to ESPR for the comfort of speaking the same language and retaining an experienced consultant who understands the Best In Class standard of professionalism and results.
ESPR is able to expedite a seamless brand transition from British soil on to American sand, providing a portfolio of public relations competencies that offers a launch pad or continuum for reaching the Pan American audience.